‘Nollywood’ (Nigeria) Billion Dollar Movie Industry

nollywood_who_is_who_0GIAMA-newMembers of Nigeria’s film industry, Nollywood

An ad from the 4th Annual ‘Golden Icons Academy Movie Awards (GIAMA)’

African people here in America in the movie industry (Hollywood), really need to take a page out of the big movie industry that’s big in Naija (Nigeria) known as ‘Nollywood,’ that’s the number 2 biggest movie industry around the world, that makes billions of dollars that’s exclusively run by Black people. There’s even an Award show known as the ‘Golden Icons Academy Movie Awards (GIAMA)’ that’s been going on annually here in America in Texas for the last 4 years now. “That was designed to celebrate the very best of African entertainment and rich culture through Filmography. This avenue will continually serve as a means to promote love, unity and harmony amongst Actors, Directors, Producers, Script-Writers, and Executive Producers of different background and cultures; and ultimately, expose and promote the best of African acts to the United States, and the Diaspora world at large. GIAMA’s concept is based on rewarding excellence and it is designed to resonate with African Movie lovers in the Diaspora, especially in the United States and Canada as well as lovers of African movies throughout the world.” I don’t understand why we here in America as Black people can’t do that. Instead of looking for CaucAsoid approval of being rewarded by them, how about rewarding ourselves and creating our own.

“Last year, data was released showing that Nollywood is a $3 billion industry. It is bigger than Hollywood by volume, and right behind India’s Bollywood.”

“in 2014, the Nigerian government released data for the first time showing Nollywood is a $3.3 billion sector, with 1844 movies produced in 2013 alone. Earlier this year, Nollywood Producer Kunle Afolyan reached an exclusive Netflix distribution arrangement for his latest film, October 1. This adds to the 10 Nollywood related titles already on Netflix and the U.S. media company’s recent $12 million movie rights purchase of Nigerian novel Beasts of No Nation, to star Idris Elba.”

“Nollywood, Nigeria’s film industry, is now priced at $5 billion and makes more films than Hollywood in the U.S, but less than the largest film industry, India’s Bollywood, according to Al Jazeera.

Nigeria’s film industry has only 14 cinemas available to a country that is home to more than 170 million people. Each week, Nollywood creates as many as 50 original Nigerian films.

These films are created for a price range starting from $10,000 or below, and are later placed directly onto DVDs to be sold by movie hubs and hawkers in the street.

Nollywood is an industry that has high turnover and challenges the western mode of storytelling. It also employs an astounding number of citizens without government or foreign aid, making it also the second largest industry by number of employees in the country.”

“Films that can stop wars…for a few hours

Northern Nigeria has more than 1,000 screening centers or community cinemas, many of them, informal, even in someone’s living room. Armed groups such as Boko Haram terrorists and Ivorian rebels have been known to stop fighting to watch new film releases — not a bad reason to scale up local film funds, Ekenyerengozi said in a U.N. report.

Counting both professional and amateur films, Nollywood produces about 2,500 films a year. Over the years, it has consistently been ahead of other film industries in the world except for India’s Bollywood.

The Nigeria Bureau of Statistics estimates the industry’s share of Nigeria’s GDP at 1.4 percent. With budgets often less than $30,000, $1-video CD releases, and in spite of rampant piracy, Nollywood has managed to create countless media jobs, while offering Nigerians the chance to see their own people and cultures portrayed on the big screen.

So far, Nigerian film has not fared as well outside the country.

Initiatives such as the 2014 EAVE Lagos workshop help bridge the gap between local productions and the global film market. EAVE is a Europe-based film networking organization that holds workshops around the world to create opportunities for emerging talent.

Mariam Adams, an EAVE Lagos participant and a former child presenter on a local Nigerian TV station, told AFKInsider her interest in film sparked after she saw Indian actor Amitabh Bachchan in a Bollywood movie. She has since been passionate about film making, and she dreams of bringing the Indian star to shoot in Nigeria, connecting the worlds of Nollywood and Bollywood.

“There are many points in common between Indian culture and the Hausa tribes,” Adams said.

“Nollywood is talentopia,” she told AFKInsider, “a world full of natural talents, and it aspires to be the best from the actors to the production crews. A world that never sleeps or fails to showcase our rich culture and stories for a better understanding, against all odds, especially when it comes to funding.”

http://fortune.com/2015/06/24/nollywood-movie-industry/ (Meet ‘Nollywood’: The second largest movie industry in the world)

http://saharareporters.com/2015/07/30/nollywood-now-second-biggest-producer-films-world(Nollywood Now Second Biggest Producer Of Films In The World)

https://shar.es/1h65cN (Rising African Film Industries: The Nollywood-South Africa Axis)

http://www.bbc.com/news/business-28528396(‘Nigeria’s Netflix’ takes Nollywood to a global audience)


http://goldenicons.com/awards/ (Golden Icons Academy Movie Awards (GIAMA)

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